AdSense Earnings Calculator — Estimate Your Daily, Monthly & Yearly Income
Enter your daily pageviews and your page RPM — or switch to CTR & CPC mode — and see what your traffic is worth per day, per month and per year, including what 1,000, 10,000 or 100,000 pageviews actually pay. The charts below update live: how earnings grow as your traffic climbs, how the conservative-to-optimistic range looks, and what steady monthly growth compounds into over a year.
The range: same traffic, three RPM outcomes (monthly)
Chart 1 — Scenario comparison (monthly earnings)
Identical traffic. The only thing that changes is how much each thousand pageviews earns — which is why niche and audience country matter more than raw traffic.
Chart 2 — Earnings ladder: monthly income as traffic grows
Your current RPM, applied to bigger traffic levels. This is the chart to plan with — pick your next traffic target and read what it pays.
Chart 3 — 12-month projection at your growth rate
Traffic growing month after month at the rate you set above, RPM held steady. The line is monthly earnings; the total underneath is the full year.
| Monthly pageviews | Per day | Per month | Per year |
|---|
The Formula This Calculator Uses
or, in CTR mode: Earnings = Pageviews × CTR × CPC
Page RPM is what you earn per 1,000 pageviews, across all the ads on those pages combined. It is the single most useful number in your AdSense reports (Reports → Page RPM), because it already folds your CTR, your CPC and how many ads you run into one figure. If you know your real page RPM, use RPM mode — it is the more accurate of the two.
CTR & CPC mode is for planning before you have reports, or for testing "what if" questions. CTR is the share of pageviews that produce a click; CPC is what one click pays. This mode treats each pageview as one ad opportunity — if your pages carry several ad units, your effective numbers will differ, which is one reason RPM mode tracks reality better.
How Much Does AdSense Pay per 1,000 Pageviews?
Per 1,000 pageviews, AdSense pays exactly your page RPM — no more, no less. That is what the number means. So the real question is what your RPM is: roughly $2–$8 for lower-bid traffic and entertainment niches, $6–$15 for a typical mixed-audience content blog, and $18–$40+ when high-value niches meet US, UK, Canadian or Australian readers. Here is what those RPMs pay as traffic scales — the same maths the calculator above runs:
| Monthly pageviews | At $5 RPM | At $10 RPM | At $20 RPM | At $40 RPM |
|---|---|---|---|---|
| 1,000 | $5 | $10 | $20 | $40 |
| 10,000 | $50 | $100 | $200 | $400 |
| 100,000 | $500 | $1,000 | $2,000 | $4,000 |
| 1,000,000 | $5,000 | $10,000 | $20,000 | $40,000 |
Two things this table makes obvious: doubling your RPM pays exactly like doubling your traffic, and the bloggers who earn the most usually work on both columns at once.
How to Use It
- Pick your audience country to load typical starting values, or stay on Custom and type your own — your real AdSense Page RPM always beats any preset.
- Set daily pageviews. Use your Analytics daily average, not your best day. A normal weekday is the honest input.
- Read the three cards — day, month (30 days) and year (365 days) — then the scenario chart: the conservative-to-optimistic spread is the range to plan around, not the single middle number.
- Use the ladder chart for targets. Find what your RPM pays at 50,000 or 100,000 monthly pageviews, and you know exactly what a traffic goal is worth before you chase it.
- Set a growth rate you honestly believe you can hold, and let the projection chart show what consistency compounds into over 12 months.
Typical Page RPM Ranges (Starting Points Only)
These are broad ranges bloggers commonly report. They are not Google figures, and your niche can move you far outside them — a finance blog with US traffic can beat the top of its range while an entertainment blog in the same country sits below the bottom. Use them to sanity-check the calculator, never as a promise.
| Audience | Typical page RPM | Why |
|---|---|---|
| United States, Canada, Australia | $18 – $40 | Advertisers pay the most where readers buy the most |
| UK & Western Europe | $12 – $30 | Strong ad markets, slightly below the US |
| Global mixed traffic | $6 – $15 | The average most mid-size blogs actually see |
| India, Brazil, Southeast Asia | $2 – $8 | Huge audiences, lower advertiser bids |
| Lower-income markets | $1 – $5 | Volume can still make the total worthwhile |
| Niche | Typical page RPM | Why |
|---|---|---|
| Finance, insurance, legal | $25 – $60+ | One customer is worth a lot, so clicks cost a lot |
| Tech, software, B2B | $15 – $35 | High-value products advertise heavily |
| Health, education | $10 – $28 | Steady advertiser demand all year |
| Food, travel, lifestyle | $8 – $20 | Good traffic, mid-range bids |
| Entertainment, viral, gaming | $2 – $10 | Enormous traffic, cheapest ads |
Why Two Blogs With the Same Traffic Earn Differently
- Where readers live is the biggest single factor — the same article can earn five times more from US readers than from lower-bid markets.
- Niche decides what a click is worth. Advertisers bid on buyer intent, not on your effort.
- Device mix: desktop traffic usually earns more per view than mobile, though the gap has narrowed.
- Season: advertiser spending peaks in October–December (the Q4 lift is real) and dips in January. A calculator gives you the average year, not any single month.
- Ad layout and viewability: ads readers actually see earn; ads buried below the fold barely do. More units is not always more money — it can drag CTR and RPM down.
- Engagement: longer sessions mean more pageviews per visitor and more chances to earn from the same person.
A Worked Example: What Does $100 a Day Take?
The maths is just the formula turned around: needed daily pageviews = 100 × 1,000 ÷ RPM. At a $25 RPM that is 4,000 pageviews a day. At a $10 RPM it is 10,000. At a $5 RPM it is 20,000. This is why experienced bloggers work on RPM (better niche angles, better audience mix) at the same time as traffic — doubling RPM halves the traffic a goal needs. Try your own numbers above: set your RPM, then slide pageviews until the daily card reaches your target.
How to Raise Your RPM (the Honest Levers)
- Write toward buyer intent: comparisons, tools, tutorials and "best X for Y" content attract the advertisers who bid highest.
- Earn traffic from high-value countries by writing in global English on topics those readers search for — the same effort, a different auction.
- Improve viewability: ads near content breaks, sticky units used sparingly, and pages that load fast enough that ads render before the reader leaves.
- Lengthen sessions: internal links that genuinely help keep readers on a second and third page — every extra pageview is another set of impressions.
- Protect the account: invalid clicks and policy violations do not just risk a ban — clawed-back earnings quietly lower your real RPM. Never click your own ads, and never buy traffic that clicks them.
Frequently Asked Questions
How accurate is this AdSense calculator?
As accurate as the numbers you feed it. With your real Page RPM from your own AdSense reports, the maths is exact arithmetic — but future auctions, seasons and traffic mix still move the real result. Treat the output as a planning range (which is why the page shows conservative and optimistic scenarios), not a forecast.
What is a good page RPM?
It depends entirely on niche and audience country. $10–$20 is a solid mid-range for mixed global traffic in content niches; $25+ is strong; finance content with US readers can pass $40. A "low" RPM with very cheap traffic can still be the better business — monthly income is the number that matters, and that is pageviews multiplied by RPM.
What is the difference between page RPM and impression RPM?
Page RPM is earnings per 1,000 pageviews — it includes every ad on the page, so it is the right input for estimating a blog's income. Impression RPM is per 1,000 single ad impressions. Mixing them up is the most common reason a calculator seems to overestimate: if you enter an impression RPM into a page-RPM calculator, the result will be far too low, and vice versa.
How many pageviews do I need to earn $100 a day?
Divide 100,000 by your RPM. At $20 RPM you need 5,000 pageviews a day; at $10 RPM, 10,000; at $40 RPM, 2,500. The worked example above shows the maths, and the calculator's slider lets you find the exact point for your own RPM.
Does AdSense pay per click or per view?
Both models exist in the auction. Most earnings on typical blogs still come from clicks (CPC), but AdSense also pays for viewable impressions (CPM bids) — Page RPM quietly combines both, which is another reason RPM mode is the better estimator.
Why are my real earnings lower than the estimate?
Usual causes: the RPM you entered came from a strong month (Q4 flatters everyone), your traffic leans to lower-bid countries or mobile, some earnings were adjusted for invalid activity, or the calculator was fed an impression RPM instead of a page RPM. Re-run it with your last-90-days Page RPM for the closest estimate.
Is this calculator free? Where do my numbers go?
Free, no sign-up — and nowhere. Every calculation and chart runs in your browser; nothing you type is sent or stored.
How much does AdSense pay per 1,000 pageviews?
Exactly your page RPM — that is the definition of the metric. What that works out to depends on niche and audience: about $2–$8 per 1,000 pageviews for entertainment content and lower-bid countries, $6–$15 for a typical mixed-traffic content blog, and $18–$40 or more when high-value niches get mostly US, UK, Canadian or Australian readers. The table further up this page shows what those rates pay at 10,000, 100,000 and 1,000,000 pageviews.
How much can I earn from AdSense with 1,000 pageviews a day?
1,000 pageviews a day is 30,000 a month. At a $5 RPM that is $150 a month; at $10 RPM, $300; at $20 RPM, $600. Enter 1,000 above with your own RPM to see your exact figure, including the daily and yearly views of the same traffic.
How many pageviews do I need to make $1,000 a month?
Divide 1,000,000 by your RPM. At a $5 RPM you need 200,000 pageviews a month; at $10 RPM, 100,000; at $25 RPM, 40,000. This is the calculation behind the ladder chart — find your RPM's column and read across to the $1,000 row.
Can I use this calculator for a Blogger (Blogspot) blog?
Yes. Pageviews and page RPM work the same way on Blogger, WordPress or any other platform, because both numbers come from your AdSense account, not your blogging platform. One tip: take your page RPM from AdSense (Reports → Page RPM) and your pageviews from Google Analytics if you have it connected — Blogger's built-in stats count differently and usually read higher, which would inflate the estimate.
More AdSense & Blogging Tools
Setting up monetisation from scratch? Generate your ads.txt file so advertisers can verify your site, create your legal pages with the AdSense Pages Generator, and browse the full AdSense guides hub for approval and policy help.
Thanks for reading! AdSense Earnings Calculator you can check out on google.