Your Black Friday sale can be great and still fail for one small reason: people never heard about it, or they heard about it too late. The announcements on this page fix that. Below you will find 62 copy-and-paste announcement examples and 5 full templates — for email, Instagram and Facebook, your website banner and popup, text messages, and even the signs in your shop window.
Every example is written for a small business or online store. Just fill the parts in [brackets] with your offer, your dates and your shop name, and post. The examples are sorted by the moment you send them — teaser first, thank-you last — so you can run your whole announcement plan from this one page.
Quick answer — the 5 parts of a good sale announcement:
- What: the sale name — Black Friday.
- How much: the real saving — 40% off, buy one get one free.
- When: the start and the end — Friday to Sunday, ends at midnight.
- Where: in store, online, or both.
- Next step: one clear action — Shop Now, Book Today, Show This Text.
All 5 parts in one line: “Black Friday is live at [Shop Name]: 40% off everything, Friday to Sunday, in store and online. Shop now: [link]”
Pick Your Announcement in 10 Seconds
Find the job you need done, and jump straight to that part of the page:
| The moment | Best channels | Use these examples |
|---|---|---|
| 1–2 weeks before the sale | Social posts, email, texts | Teaser announcements |
| 1–2 days before | Email list, text list, members | Early access announcements |
| The moment the sale opens | Every channel at once | “Sale is live” announcements |
| The final hours and final day | Email, texts, posts | Last chance announcements |
| After the sale | Social posts, email | Thank-you and extension announcements |
| On your site and in texts, all sale long | Website bar, popup, SMS | One-line announcements |
| You want a complete, ready message | Email, social, website, SMS, in store | The 5 full templates |
When to Send What: The 2026 Schedule
Black Friday 2026 is Friday, November 27, and Cyber Monday is Monday, November 30. Here is the simple schedule this page is built on:
| When | What to send | Where |
|---|---|---|
| Fri Nov 13 – Fri Nov 20 | 1–2 teaser announcements | Social media, email |
| Wed Nov 25 – Thu Nov 26 | Early access for your list and members | Email, SMS, private posts |
| Fri Nov 27 (Black Friday) | Launch announcement, morning; one midday reminder | Every channel |
| Sat Nov 28 – Sun Nov 29 | One reminder, then the final-day announcement | Social media, website bar |
| Sun Nov 29 night – Mon Nov 30 | Last chance, then Cyber Monday message if you run one | Email, SMS |
| Tue Dec 1 | Thank-you post (and an honest extension, if you extend) | Social media, email |
That is six to eight messages in total — enough to be seen, not so many that people tune you out.
The 62 Announcement Examples, by Moment
Teaser Announcements: “Something Big Is Coming” (Post These First)
Post teasers 1 to 2 weeks before the sale. A teaser does not share the full deal. It only tells people the date and gives them a reason to come back — or to join your list so they hear first.
- “Something big is coming. Our biggest sale of the year starts Friday, Nov 27. Save the date — full details drop soon.”
Best for: Social post or email opening line - “Shh… we are not supposed to tell you yet. Black Friday deals land at [Shop Name] on Nov 27. Join our email list to see them first.”
Best for: Social post that grows your list - “Mark your calendar: Nov 27. One weekend. Our lowest prices of the year. That is all we can say for now.”
Best for: Short post for any channel - “This Friday, prices drop. By how much? You will see. Follow us so you do not miss the first look.”
Best for: Instagram or Facebook post - “We are busy packing boxes and cutting prices. Black Friday at [Shop Name] is almost here.”
Best for: Behind-the-scenes post caption - “Quick game: guess which of our best sellers goes on sale Friday. Wrong guesses still get the deal — everyone does, on Nov 27.”
Best for: Post that invites comments - “Your wish list is about to get cheaper. Black Friday starts Nov 27 at [Shop Name], online and in store.”
Best for: Email or social post - “3 days to go. Our Black Friday sale opens Friday at 9 AM. Set a reminder — the best items go first.”
Best for: Countdown post or story text
Early Access Announcements: Let Your Best Customers Shop First
Send these 1 to 2 days before Black Friday, to your email list, text list, members or followers. Early access makes loyal customers feel special, and it spreads your sales over more days, so Friday feels less rushed.
- “You are in early. Our Black Friday sale opens for email subscribers today — a full day before everyone else. Shop now with code [EARLY20].”
Best for: Early-access email or post - “VIP first look: [30%] off starts for members today, before the public sale opens. Your early link is inside this email.”
Best for: VIP email announcement - “Because you shop with us all year, you shop first today. Black Friday prices are live for members until midnight.”
Best for: Loyalty members post - “Text members only: show this message in store today and get Black Friday prices before Friday.”
Best for: In-store early access - “Early birds get the sizes they want. Your early access ends tonight at 11:59 PM — after that, it opens to all.”
Best for: Early-access reminder - “We saved you a head start: [25%] off starts now for our list. Use code [FIRST25] before Friday.”
Best for: Email list announcement - “Loyalty members, your Black Friday starts now. No lines, no rush — log in and your discount is waiting.”
Best for: Members-only post - “You asked, we listened. Early access is open — grab your favorites before they sell out on Friday.”
Best for: Social post for followers
“The Sale Is Live” Announcements: Launch Day Wording
Post these the moment your sale opens. A launch announcement must say the offer, the end time and where to shop in the first two lines — people are seeing 20 sales today, so do not make them hunt for the facts.
- “It is live! Black Friday is here: [40%] off everything, today only. Shop now: [link]”
Best for: Launch post or text - “The sale you waited for all year starts NOW. Up to [50%] off, in store and online, until Sunday night.”
Best for: Launch announcement - “Black Friday doors are open! The first 50 shoppers get a free [gift] with any order.”
Best for: Store opening post - “Our biggest sale of the year is ON: buy one, get one free on all [shoes]. Today and tomorrow only.”
Best for: BOGO launch post - “Prices just dropped. [Product] was [$80], now [$48] — this weekend only, while stock lasts.”
Best for: Single-product post - “No code needed. The discounts are already on — every price you see is the Black Friday price.”
Best for: Simple, clear launch line - “Free shipping on every order today, plus [30%] off. Black Friday at [Shop Name] ends at midnight.”
Best for: Online store post - “We are open late tonight! Shop Black Friday deals in store until 11 PM, or online any time.”
Best for: Local store post - “Your favorites, finally on sale: [top product] at its lowest price ever. Today only.”
Best for: Best-seller post - “Salon Black Friday: book any [hair service] this weekend and get [20%] off your next visit.”
Best for: Salon or spa post - “Eat, save, repeat: [25%] off all dine-in orders this Black Friday at [Restaurant Name]. Walk-ins welcome.”
Best for: Restaurant post - “New deals every 4 hours today. Check back at 2 PM for the next drop — each one ends when the next begins.”
Best for: All-day deals post - “Black Friday bundle: get [Product A] + [Product B] together for [$59] — that is [$31] less than buying them apart.”
Best for: Bundle post - “The wait is over. Our Black Friday sale runs all weekend, Friday to Sunday, online and in store.”
Best for: Weekend sale post
Last Chance Announcements: Honest Urgency That Works
Post these in the final hours and on the final day. Real end times and real low stock work. Fake “ending soon” messages that never end teach people to ignore you.
- “Last call: Black Friday prices end tonight at midnight. After that, everything goes back to full price.”
Best for: Final email or post - “Only [6] hours left. If it is in your cart, now is the time — stock is running low.”
Best for: Cart reminder post - “Almost gone: our best seller is down to the last [20] pieces at the Black Friday price.”
Best for: Low-stock post - “Final day! Sunday is your last chance to get [35%] off before the sale closes tonight.”
Best for: Sunday post - “We hate goodbyes. Black Friday ends in 3 hours — do not let your size sell out.”
Best for: Last-hours post - “This is the last reminder we will send. The sale ends tonight. Shop now, or pay full price tomorrow.”
Best for: Final email line - “Doors close at 9 PM tonight. Tomorrow morning, everything is back to normal prices.”
Best for: Local store post - “Your code [FRIDAY30] expires tonight at 11:59 PM. Use it now — it will not work tomorrow.”
Best for: Code expiry post - “Missed Friday? Saturday shoppers still get the deals — but today is the final day.”
Best for: Saturday save post - “Prices go back up at midnight. This is your last chance to save [40%].”
Best for: Short and direct post
Thank-You and “Sale Extended” Announcements
Post these after the sale, or when you honestly extend it. A thank-you builds the warm feeling that brings people back at Christmas and New Year — and an extension gives late shoppers one real second chance.
- “You showed up, and then some. Thank you! Because of you, we are keeping the sale open one more day.”
Best for: Extension post - “Sold out? Not quite. We restocked your favorites — the sale now runs until Monday night.”
Best for: Restock + extension post - “Thank you for shopping small this Black Friday. Every single order means the world to our little team.”
Best for: Thank-you post - “Good news: the boss said one more day. Black Friday prices stay until Tuesday at midnight.”
Best for: Fun extension post - “If you missed it, this is your second chance. We are keeping [25%] off until Cyber Monday ends.”
Best for: Cyber Monday bridge post - “Thank you for an amazing Black Friday! Missed a deal? Join our list — Cyber Monday news drops tomorrow.”
Best for: Thank-you + list growth post
One-Line Announcements for Your Website and Texts
These are the shortest announcements on the page. A website bar, a popup and a text message all live in very small spaces, so every word must earn its place.
For your website banner bar and popup
- “Top bar: BLACK FRIDAY — [40%] OFF EVERYTHING · ENDS SUNDAY · Shop Now”
Best for: Website top bar - “Top bar: Free shipping today only. No minimum. No code needed.”
Best for: Website top bar - “Popup: Wait! Your Black Friday code is [FRIDAY30] — [30%] off, ends tonight.”
Best for: Exit or welcome popup - “Top bar: Buy one, get one free — this weekend only.”
Best for: Website top bar - “Popup: The sale ends soon. Grab your favorites before the clock runs out. [Shop the Sale]”
Best for: Popup with a timer - “Top bar: Members shop early — Black Friday prices are live for you now.”
Best for: Logged-in visitors bar - “Popup: Join our list and shop Black Friday a full day before everyone else.”
Best for: List-growth popup - “Top bar: Lowest prices of the year. When they are gone, they are gone.”
Best for: Website top bar
Text message (SMS) announcements
- “[Shop Name]: Black Friday is LIVE. [40%] off everything ends Sunday: [link] Reply STOP to end”
Best for: Launch text - “[Shop Name]: Early access for you — shop before Friday with code [EARLY20]: [link] Reply STOP to end”
Best for: Early-access text - “[Shop Name]: Something big drops Friday, Nov 27. Sneak peek here: [link] Reply STOP to end”
Best for: Teaser text - “[Shop Name]: Last chance! Our sale ends tonight at midnight: [link] Reply STOP to end”
Best for: Last-chance text - “[Shop Name]: Your size is back in stock, and it is [30%] off today: [link] Reply STOP to end”
Best for: Restock text - “[Shop Name]: Thank you for shopping Black Friday with us! Deals continue to Monday: [link] Reply STOP to end”
Best for: Thank-you text - “[Shop Name]: Flash deal — extra [10%] off sale items for 4 hours only. Code [EXTRA10]: [link] Reply STOP to end”
Best for: Flash-sale text - “[Shop Name]: We extended it! Black Friday prices now end Tuesday: [link] Reply STOP to end”
Best for: Extension text
Two text rules from the examples above: start with your shop name, so people know who is writing, and end with the opt-out line. Keep one text short — long texts split into parts and cost more to send.
5 Full Announcement Templates (Fill In and Send)
The examples above are single messages. These five templates are complete announcements — whole emails, posts and sign sets, ready to fill in and send.
Template 1: The Full Announcement Email
Subject line: It is here — [40%] off everything, today only
Preview line (the short line under the subject): Our biggest sale of the year ends Sunday night.
Hi [First Name],
Our Black Friday sale is now live, and it is our biggest one yet.
Here is what is waiting for you:
• [40%] off [your best category]
• Buy one, get one free on [product]
• Free shipping on all orders over [$50]
Use code [FRIDAY40] at checkout. The sale ends Sunday, Nov 29 at midnight — after that, prices go back to normal.
[Button: Shop the Sale]
Thank you for being part of our year,
The [Shop Name] team
P.S. The most-loved items sold out early last year. If your size is there now, do not wait.
Note: Pair it with a strong subject line from our list of Black Friday email subject lines for small businesses.
Template 2: The Social Media Announcement Post
🖤 BLACK FRIDAY IS LIVE 🖤
The wait is over, [City]! Our biggest sale of the year starts right now:
✨ [40%] off [category]
✨ Buy one, get one free on [product]
✨ Free [gift/shipping] on orders over [$50]
🕛 Ends Sunday at midnight — in store and online.
📍 [Address] · 🛒 [website link]
Tag a friend who needs to see this. See you soon!
— Team [Shop Name]
Note: Want more post wording? Our Black Friday Instagram captions for small businesses has 200+ ready captions in the same voice.
Template 3: The Website Announcement Set (Bar + Popup)
Top bar (shows on every page):
BLACK FRIDAY: [40%] OFF EVERYTHING — ENDS SUNDAY · Shop Now →
Popup (show once per visitor):
Headline: Black Friday Is Here
Body: Get [40%] off everything and free shipping over [$50]. Use code [FRIDAY40]. The sale ends Sunday at midnight — no extensions.
Button: Shop the Sale
Small line under the button: No thanks, I will pay full price.
Product page line (under the price):
Black Friday price — ends Sunday. [X] left in stock.
Note: Keep the same offer, code and end time in all three spots. If the bar says Sunday and the popup says Monday, shoppers stop trusting both.
Template 4: The Announcement Text Message (SMS)
[Shop Name]: Black Friday is live! Get [40%] off everything until Sunday with code [FRIDAY40]: [short link] Reply STOP to end
Note: Three rules for texts: say your shop name first, keep it to one short message, and always add the opt-out line. Send to people who agreed to get your texts — never to a bought list.
Template 5: The In-Store Announcement Set (Signs + Staff Line)
Window sign (big words, readable from the street):
BLACK FRIDAY
40% OFF EVERYTHING
FRIDAY – SUNDAY
Counter card (next to the till):
Ask us about today's doorbuster deals — new ones drop at 2 PM and 5 PM.
What staff say when a shopper walks in:
“Welcome in! Everything is 40% off today for Black Friday, and we close at 9 PM. The best deals are at the back wall.”
Google Business post (copy the same words):
Black Friday at [Shop Name]: 40% off everything, Friday to Sunday. Open late Friday until 9 PM. [Address].
Note: Print the window sign big and simple. A driver passing at speed can read about 5 words — “Black Friday, 40% off” does the job; your full offer list does not.
How to Announce Your Black Friday Sale in 5 Steps
Step 1: Fix your offer and your dates first
Before you write a single word, decide the exact offer (for example 40% off, or buy one get one free), the start time, the end time, and any code. Every announcement you send will repeat these same facts, so they must be final before the first teaser goes out.
Step 2: Write the 5 parts of the announcement
Every good announcement has the same 5 parts: what the sale is, how big the saving is, when it starts and ends, where to shop, and one clear next step like “Shop Now” or “Book today”. Check each example on this page — they all carry these 5 parts, even the one-line ones.
Step 3: Start with a teaser, about 1 to 2 weeks before
Post the teaser announcements first. They tell people the date and build a small buzz, without giving away the full deal. Use the teaser to grow your email and text list: “Join the list to see the deals first” is the line that does it.
Step 4: Use the same facts on every channel
Send the early-access message to your list, post the launch announcement on social media, put the bar on your website, and text the short version — but keep the offer, code and end time identical everywhere. Shoppers check two or three places before they buy; if the facts do not match, they walk away.
Step 5: End with a last chance and a thank-you
In the final hours, send the last-chance announcement with the real end time. The day after the sale, post the thank-you. If you extend the sale, say so honestly and give the new end date — one clear extension is fine, a sale that “ends” five times is not.
5 Announcement Mistakes That Cost Sales
- Announcing only on the day. By Friday morning, your customers have already planned where to shop. The teaser week is what puts your shop on their list.
- No end time. “Sale starts Friday!” with no end makes people think “I will do it later” — and later never comes. Every announcement needs an end date and time.
- Different facts in different places. The post says 40% off, the banner says 30%. Shoppers trust the smaller number and feel tricked by the bigger one. One offer, one code, one end time, everywhere.
- Fake urgency. A “last chance” that repeats for five days teaches people your words mean nothing. Save “last chance” for the real last day.
- Forgetting the thank-you. The sale ends, and the shop goes silent. One warm thank-you post keeps the good feeling alive and sets up your Christmas and New Year sales.
Frequently Asked Questions
When should I announce my Black Friday sale?
Start teasing 1 to 2 weeks before — for 2026, that means the week of Nov 13 to Nov 20. Give your list early access on Nov 25 or 26, launch to everyone on Friday, Nov 27, send last-chance messages on Nov 29 and 30, and post your thank-you on Dec 1. One post on the day itself is too late; most shoppers plan their Friday before it comes.
What should a sale announcement include?
Five things: the sale name (Black Friday), the size of the saving (40% off, buy one get one free), the start and end time, where to shop (your store, your site, or both), and one clear next step. If a reader must ask “until when?” or “where?”, the announcement is missing a part.
How many times should I announce my sale?
Six messages is a good full set: one or two teasers, one early-access message, one launch announcement, one mid-sale reminder, one last-chance message, and one thank-you. That is not spamming — each message has a new job. Sending the same “SALE!” post six times is what people ignore.
Do I need a discount to make a Black Friday announcement?
No. A free gift with orders, a bundle that costs less than the parts, free shipping, a new product that drops on Friday, or a free extra service all make a real announcement. What you cannot do is announce a “sale” with no real saving — shoppers check old prices, and one fake deal costs more trust than the sale earns.
How long should a website banner announcement be?
One short line — about 8 to 12 words. The bar has one job: tell the visitor the offer, the end time, and where to click. “BLACK FRIDAY: 40% off everything — ends Sunday · Shop Now” is the full recipe. Long rules and second offers belong on the sale page, not in the bar.
Can service businesses like salons, spas and restaurants use these examples?
Yes — several examples on this page are written for services. One rule matters more for services: keep the book-by date and the use-by date clear. “Book by Nov 29, use your visit any time in December” is clear. “Black Friday deal!” with no dates makes people call and ask, and many will not bother.
Should I post the same announcement on email, social media and SMS?
Post the same facts, not the same text. Email can carry the full story and the top deals. A social post needs the offer in the first line, because feeds cut long text. A text message must fit the offer, the end time and the link in a few short lines. Same offer, same code, same end time — sized to fit each place.
What if my sale needs more time — can I extend it?
Yes, and many small shops do. Announce it honestly as an extension: thank people for shopping, say the sale now ends on the new date, and give that date. The examples in the thank-you section on this page do exactly this. What hurts you is a “last chance” that quietly repeats every day — people learn your deadlines are not real.
Final Checklist Before You Post
- ☐ My offer, code and end time are final — and the same in every announcement.
- ☐ Every announcement has the 5 parts: what, how much, when, where, next step.
- ☐ Teasers are planned for the week before, not the morning of.
- ☐ My website bar, popup and sale page all show the same offer.
- ☐ Texts start with my shop name and end with the opt-out line.
- ☐ The last-chance message is written now, before the busy days start.
- ☐ The thank-you post is ready for the day after the sale.
Complete the set: pair these announcements with ready Black Friday email subject lines for your emails and Black Friday Instagram captions for your posts, and your whole Black Friday message — subject, post and announcement — is written before the week even starts.
Thanks for reading! 50+ Black Friday Sale Announcement Examples & Templates You Can Copy you can check out on google.