Every holiday sale — Black Friday, Christmas, Boxing Day, New Year — runs the same five moments: tease it, launch it, remind, close it, thank people. What changes is the wording, and the wording is the part that eats your week. So here it is, written for you.
Below are 43 fill-in-the-blank holiday sale announcement templates: 20 for social media, 14 full emails (subject, preview and body), and 9 for SMS, your website, WhatsApp and Google. Copy a template, fill the [brackets] with your offer and dates, adjust the first line to sound like you — and the announcement is done. A holiday calendar and a quick-pick table below help you grab the right template at the right moment.
One complete sale, in five templates:
- Teaser (3–7 days before): Template 1 — Coming-Soon Teaser
- Launch day: Template 3 (social) + Template 22 (email) + Template 36 (SMS)
- Mid-sale: Template 5 — Product Spotlight, or Template 16 — Gift Guide
- Final day: Template 12 — Last Chance + Template 25 (email)
- After: Template 15 — Thank-You + Review Request
The Holiday Sales Calendar (2026–27)
Dates for the season, and which sale each template set serves:
| Date | Sale day | Announce with |
|---|---|---|
| Fri, Nov 27, 2026 | Black Friday | Teaser from Nov 20 · Live, Last Chance, Thank-You |
| Sat, Nov 28, 2026 | Small Business Saturday | Template 17 (Shop Small) + sale-live set |
| Mon, Nov 30, 2026 | Cyber Monday | Early Access (Sun night) + Live + Last Chance |
| Tue, Dec 1 – Thu, Dec 24 | Christmas sale season | Template 18 + Gift Guide + Shipping Deadline email |
| Fri, Dec 25, 2026 | Christmas Day | One thank-you post only — no selling |
| Sat, Dec 26, 2026 | Boxing Day | Template 19 + Boxing Day email |
| Dec 27 – early Jan | New Year / January sale | Template 20 + New Year email |
Your Christmas shipping cutoff is your own carrier's date — put the real one in the Shipping Deadline email (Template 29). It is the single most useful email of December.
Quick-Pick: Which Template, Which Moment
| Moment | Social | Short-form | |
|---|---|---|---|
| Tease it | 1, 2 | 21 | 35 |
| Early access | 10 | 23 | 38 |
| Launch | 3, 4, 6, 7, 8, 9 | 22 | 36, 39, 41 |
| Mid-sale push | 5, 11, 16, 17 | 24, 26, 34 | 42, 43 |
| Deadline warning | — | 29 | — |
| Last chance | 12, 13 | 25 | 37 |
| Extended | 14 | 27 | 39 (Variant B) |
| After the sale | 15 | 28, 32 | — |
| VIP only | — | 33 | — |
Social Media Templates (Instagram, Facebook, Threads, TikTok)
Short, warm and screenshot-ready. Post the teaser first, the live announcement at launch, one spotlight mid-sale, the last chance on the final day, and the thank-you after — that is a complete social run for any holiday sale.
Template 1: Coming-Soon Teaser (Feed Post)
When to use it: 3–7 days before the sale starts, on Instagram, Facebook or Threads.
Something festive is coming… 🎄 Our [Holiday Sale Name] starts [date], and it is our biggest of the year: [teaser detail — e.g., up to 40% off bestsellers]. Set a reminder, make your list, and watch this space. 📅 [Start date] – [End date] #[hashtags]
Template 2: Countdown Story Set (3 Stories)
When to use it: One story a day for the last 3 days before launch.
Story 1: “[3] days to go 👀 Our [Sale Name] starts [day].” Story 2: “Peek #1: [product] will be [price/offer].” Story 3: “Turn on notifications 🔔 — followers shop first.”
Template 3: Sale Is Live (Feed Post)
When to use it: Launch morning — the main announcement on every social channel.
IT'S LIVE! 🎉 Our [Holiday Sale] starts NOW. ✨ [Offer headline — e.g., 30% off everything] ✨ [Second perk — e.g., free shipping over $50] ✨ Ends [date/time] — no code needed / code: [CODE] Shop via the link in bio, before your favorites go. #[hashtags]
Template 4: Sale Is Live — New Arrivals Angle
When to use it: When the sale opens with a fresh collection or drop.
New season, new prices ✨ Our [holiday collection] just landed, AND it opens inside the [Sale Name]: [offer]. Fresh styles, holiday prices, [X] days only. Tap the link in bio to shop the drop. #[hashtags]
Template 5: Product Spotlight Post
When to use it: Mid-sale, to push one hero product while attention is high.
Meet the one everyone will ask about 🎁 [Product name] — [one-line benefit]. Holiday price: [sale price] (was [old price]) until [date]. [Stock note, only if true: only X left at this price.] Link in bio → [collection name]. #[hashtags]
Template 6: Percentage-Off Announcement Post
When to use it: When one clean number is the whole offer.
THE NUMBER YOU WAITED FOR: [40%] OFF 💥 Everything in [category/store] is [40%] off from [date] to [date]. No code, no catch — the discount applies at checkout automatically. Tag someone who needs to see this 👀 #[hashtags]
Template 7: BOGO Announcement Post
When to use it: For buy-one-get-one offers, in store or online.
BUY ONE, GET ONE [FREE / 50% OFF] 🎁 Mix and match across [category] — one for them, one for you (we will not tell). [Dates]. In store + online. #[hashtags]
Template 8: Free Shipping Announcement Post
When to use it: When shipping, not the discount, is the headline perk.
SHIPPING? ON US. 🚚 Free shipping on all orders [over $X] during our [Sale Name], [dates]. Order by [date] for delivery before [holiday]. Link in bio to start your list. #[hashtags]
Template 9: Bundle Deal Post
When to use it: For gift sets and bundles with one combined price.
THE HOLIDAY BUNDLE IS HERE 🎁 [Product A] + [Product B] + [Product C] = [bundle price] (you save [amount]). Gift-ready, [packaging note], and only while bundles last. [Dates] · link in bio. #[hashtags]
Template 10: Early Access / VIP Post
When to use it: The day before public launch, for followers and list members.
OUR PEOPLE SHOP FIRST 💌 Followers and list members: your early access to [Sale Name] is OPEN — [X] hours before everyone else. Your link is in stories / your inbox. Public sale starts [date/time]. Want in next time? Join the list via the link in bio. #[hashtags]
Template 11: Giveaway Announcement Post
When to use it: To open the season with reach, or to grow the list during the sale.
🎁 HOLIDAY GIVEAWAY 🎁 To say thanks for an amazing year, we are giving one follower [prize]. To enter: 1) Follow [@you] 2) Like this post 3) Tag [2] friends who love [niche]. Ends [date/time]. Winner announced [where/when]. [Age/region note if needed.] Good luck — and happy holidays! #[hashtags]
Template 12: Last Chance (Feed Post)
When to use it: The final day of the sale, morning or midday.
FINAL CALL ⏰ Our [Sale Name] ends TONIGHT at [time]. [Offer] disappears when the clock does — favorites are already low. Link in bio. No extensions, promise. #[hashtags]
Template 13: Last Chance — Story Set (3 Stories)
When to use it: Final evening, for followers who missed the feed post.
Story 1: “Last day! [Sale Name] ends at [time] ⏰” Story 2: “Still in stock (for now): [product 1], [product 2], [product 3].” Story 3: “Tap to shop → [link sticker]. After tonight: full price.”
Template 14: Extended Sale Post
When to use it: Only if you truly extend — same day the extension starts.
YOU ASKED. WE EXTENDED. 🎉 [Sale Name] now runs until [new date] — same [offer], same code [CODE]. After that, it really is over: prices reset on [date]. #[hashtags]
Template 15: Thank-You + Review Request Post
When to use it: 1–2 days after the sale ends.
THANK YOU 🧡 [Hundreds/Thousands] of you shopped our [Sale Name] — every order was packed by a real human on our tiny team, and every one mattered. If your order made you smile, a review or a tag in your photo makes our whole week. Missed the sale? Join the list (link in bio) — [next event] is coming. #[hashtags]
Template 16: Holiday Gift Guide Post
When to use it: Any time mid-season; pairs with the gift-guide email below.
THE [YEAR] GIFT GUIDE IS HERE 🎁 Gifts by budget: 🎄 Under [$25]: [pick 1], [pick 2] 🎁 Under [$50]: [pick 3], [pick 4] ✨ The big one: [hero product] All inside the [Sale Name] until [date]. Full guide → link in bio. #[hashtags]
Template 17: Shop Small / Local Pride Post
When to use it: For Small Business Saturday (Nov 28) or any local shopping event.
This Saturday, shop the street that shops for you 🧡 For [Small Business Saturday / local event], we are offering [offer] + [in-store extra — gift wrap, cocoa, extended hours]. Every purchase here stays here. Thank you for keeping [town] local. #[hashtags]
Template 18: Christmas Sale Post
When to use it: Early-to-mid December, when the Christmas sale opens.
THE CHRISTMAS SALE IS ON 🎄 [Offer] across [category/store], [dates]. ⏰ Order by [shipping cutoff date] for delivery before Christmas. Gift wrap available [in store / at checkout]. Santa approved. #[hashtags]
Template 19: Boxing Day Sale Post
When to use it: December 26 — the morning after Christmas.
BOXING DAY: THE AFTER-PARTY 🎁 The gifts are open, now the deals are: [offer] on [category], today only / until [date]. Exchanges welcome [policy note]. Treat yourself — you earned it. #[hashtags]
Template 20: New Year Sale Post
When to use it: From Dec 27 into the first days of January.
NEW YEAR, FRESH PRICES ✨ Start [year] with [offer] on [category], [dates]. Out with the old prices, in with your new favorites. #[hashtags]
Email Templates (Full Copy: Subject, Preview & Body)
Each template includes the subject line and preview text, because the announcement starts in the inbox list, not inside the email. Keep the body short: offer, three starting points, one button, deadline.
Template 21: Teaser Email
When to use it: 3–5 days before launch, to the whole list.
Subject: Something big lands [day] 👀 Preview: Our biggest holiday sale of the year — first look inside. Hi [Name], Mark the calendar: on [date], our [Sale Name] begins. Expect [teaser 1], [teaser 2] and our best prices of the year. List members shop [X] hours early — that is you. Watch your inbox on [day]. — [Your name], [Business Name]
Template 22: Sale-Live Announcement Email
When to use it: Launch morning — the most important email of the sale.
Subject: It is live: [40%] off everything, [X] days only Preview: Plus [perk]. Ends [date] at midnight. Hi [Name], The [Sale Name] is officially open. [Offer in one clear line.] [Button: Shop the sale] Best place to start: [bestseller 1], [bestseller 2], [gift pick]. The sale ends [date/time], and popular sizes and colors go first. Happy holidays, [Business Name] team
Template 23: Early Access Email
When to use it: The night before public launch, list only.
Subject: You shop first: early access is open Preview: Your private link works for the next [X] hours. Hi [Name], Before the public sale opens on [date], it is open for you — right now. [Offer.] Your early link: [Button: Shop early access] After [time], the doors open to everyone and stock starts moving. Thanks for being on this list. — [Business Name]
Template 24: Gift Guide Email
When to use it: Mid-season, when shoppers are stuck for ideas.
Subject: The gift guide: presents sorted by budget Preview: Under [$25], under [$50], and one big wow. Hi [Name], Stuck for gifts? We sorted our best picks by budget: Under [$25]: [pick] — [one-line why]. Under [$50]: [pick] — [one-line why]. The big one: [hero product]. Everything is inside the [Sale Name] until [date], and orders placed by [cutoff] arrive before [holiday]. [Button: See the gift guide]
Template 25: Last-Chance Email
When to use it: Final evening of the sale, a few hours before closing.
Subject: Ends tonight: your [40%] off expires at midnight Preview: After tonight, prices go back up. Hi [Name], Quick and honest: the [Sale Name] ends tonight at [time]. [Offer] will not be extended. Still deciding? Start with [bestseller] — it is the one everyone comes back for. [Button: Shop before it ends] Thank you for a wonderful season, [Business Name]
Template 26: Cart Reminder Email (Sale Angle)
When to use it: Automated, or sent once mid-sale to cart abandoners.
Subject: Your cart is on sale now Preview: The items you saved just dropped to [sale price/offer]. Hi [Name], Good news: the [items/category] in your cart are part of the [Sale Name] — now [offer]. Your cart is saved, but stock is not: finish by [date/time] to keep the sale price. [Button: Complete my order]
Template 27: Extended Sale Email
When to use it: The morning the extension begins — once only.
Subject: Extended: one more day of [Sale Name] Preview: Same offer, new deadline: [date, time]. Hi [Name], So many of you asked (and a few carts were left unfinished) that we are keeping the [Sale Name] open one more day — until [new date/time]. Same [offer], same code [CODE]. This is the final extension: after [time], prices reset. [Button: Shop the extension]
Template 28: Thank-You Email (After the Sale)
When to use it: 1–2 days after the sale closes.
Subject: Thank you — truly Preview: What your orders made possible this year. Hi [Name], The [Sale Name] is over, and we just want to say thanks. [Number] orders were packed by our small team this week, and every one helped [one real outcome — keep the lights on, hire seasonal help, fund the new line]. Your order is on its way ([tracking note]). If anything is less than perfect, reply to this email — a human answers. With gratitude, [Your name], [Business Name]
Template 29: Shipping Deadline Email (Christmas)
When to use it: On your last order-by date for Christmas delivery.
Subject: Last day to order for Christmas delivery: [date] Preview: Order by [time] today for delivery by Dec 25. Hi [Name], A practical one: today, [date], is the last day to order for delivery before Christmas ([shipping method] orders by [time]). The [Sale Name] is still on, so gifts are [offer] until [sale end]. [Button: Shop gifts that arrive in time] After today, choose [express option] — or gift cards, which arrive instantly.
Template 30: Boxing Day Email
When to use it: December 26, morning.
Subject: Boxing Day: the sale after the sale Preview: [Offer] on what is left — today only. Hi [Name], The wrapping paper is in the bin and Boxing Day is here: [offer] across [category], today only / until [date]. Perfect for the gift money burning a hole in your pocket — and for the gift you really wanted. [Button: Shop Boxing Day]
Template 31: New Year Sale Email
When to use it: Late December or the first days of January.
Subject: New year, new prices: the [New Year] sale is on Preview: [Offer] until [date]. Fresh start, fresh shelves. Hi [Name], Happy New Year! We are clearing the shelves for [new season/collection] — which means [offer] on [category] until [date]. Start the year with [benefit]. [Button: Shop the New Year sale] Thank you for making last year our best one yet.
Template 32: Missed-the-Sale Win-Back Email
When to use it: 2–4 days after a sale ends, to people who clicked but did not buy.
Subject: Missed the sale? A little something inside Preview: A small thank-you code, just for you: [CODE2]. Hi [Name], The [Sale Name] ended before you could shop — it happens, December is a blur. Because you are on our list, here is [smaller offer / free shipping] with code [CODE2], valid until [date]. No hard feelings, just good timing. [Button: Use my code]
Template 33: VIP Private Sale Email
When to use it: Any time in the season, to your best customers only.
Subject: A private sale, not on the website Preview: For our best customers only: [offer] with your code. Hi [Name], This one is not public. As one of our [top customers / earliest supporters], you get [offer] with the private code [VIPCODE], valid [dates]. It will not appear on the site or on social — it is our thank-you for [reason]. [Button: Shop the private sale]
Template 34: Gift Card Promo Email
When to use it: Mid-to-late December — your answer to last-minute shoppers.
Subject: Give the gift of choice: bonus [amount] on gift cards Preview: Buy [$50], get [$10] — for them, or for you. Hi [Name], Cannot decide, or cutting it close? Our gift cards arrive by email in minutes — and during [dates], every [$50] gift card comes with a bonus [$10] card. One for them, one for you; we will never tell. [Button: Get gift cards]
SMS, Website & WhatsApp Templates
The supporting channels. SMS and WhatsApp are for your warmest lists — teaser, live and last chance only. The banner, popup and hero templates keep your website saying the same thing your posts and emails say.
Template 35: SMS — Teaser
When to use it: The day before launch, to text subscribers.
[Business]: Tomorrow at [time], our biggest holiday sale starts: [offer]. Early link for text subscribers drops first. Stay close 👀
Template 36: SMS — Sale Live
When to use it: Launch hour.
[Business]: IT'S LIVE 🎉 [Offer] until [date]. Shop: [short link] Code: [CODE, if needed]
Template 37: SMS — Last Chance
When to use it: Final hours. One text, no more.
[Business]: Final hours ⏰ [Sale Name] ends tonight at [time]. [Offer] gone after that: [short link]
Template 38: SMS — Early Access
When to use it: With the early-access email, list + text subscribers.
[Business]: You shop first 💌 Early access to [Sale Name] is open for text subscribers only: [short link]
Template 39: Website Top Banner (2 Variants)
When to use it: Live for the whole sale; switch to Variant B for the final day.
Variant A: 🎄 [Sale Name]: [offer] sitewide — ends [date]. No code needed. Variant B: Ends in [countdown timer]: [offer] + free shipping over [$X] → Shop now
Template 40: Website Popup (Email Capture)
When to use it: Timed to the teaser week — grows the list before launch.
Headline: Wait — [offer] is waiting 🎁 Body: Join the list and shop the [Sale Name] [X] hours before everyone else. Button: Get early access Small print: One email a week. Unsubscribe anytime.
Template 41: Homepage Hero Section
When to use it: Swap in at launch, swap out at the end — no redesign needed.
Headline: The [Sale Name] Is Here Subtext: [Offer] on [category/bestsellers] — [dates]. Plus [perk] on every order. Button: Shop the sale · Second link: See the gift guide
Template 42: WhatsApp Broadcast Message
When to use it: For your WhatsApp list or channel, launch + last chance only.
Hi [Name] 👋 [Business Name] here. Our [Sale Name] is live: [offer] until [date]. Order here: [link]. Questions? Just reply to this message 🎄
Template 43: Google Business Profile Post
When to use it: For local shops — shows in Search and Maps during the sale.
🎄 [Sale Name] at [Business Name]: [offer], [dates]. Visit us at [address] — [holiday hours note]. Gift wrap available in store. Tap 'Learn more' to shop.
How to Use a Template Without Sounding Copied: 5 Steps
Step 1: Fill every bracket before you touch anything else
Offer, dates, code, link, cutoff — go through the template once and replace every [bracket] with your real details. A template posted with a leftover bracket, or a wrong date, is worse than no post at all, because it tells customers the shop is not paying attention during its biggest week.
Step 2: Make the offer line impossible to misunderstand
One announcement carries one offer. State it as number + scope + end: “[40%] off everything, until Sunday midnight.” If a reader has to open the post or email to learn what the deal is, the announcement has failed at its only job.
Step 3: Rewrite the first line in your own voice
Templates give you structure, not personality. Keep the bones and swap the opening line for the way your business actually talks — the joke your regulars expect, the greeting your town uses. The first line is where a copied template stops sounding copied.
Step 4: Match the template to the moment
Teaser, live, last chance and thank-you are four different jobs. The most common template mistake is using a launch announcement for a reminder, so the post says “starts now” on the final day of the sale. Check the date and the stage before you post, every time.
Step 5: Add the one detail only you can add
A real stock count, your actual shipping cutoff, a thank-you that names your team — one true detail turns a template into your announcement. It is also the detail competitors cannot copy, because it is only true for you.
Frequently Asked Questions
Which holidays do these templates work for?
Any dated sale. The social list includes ready variants for Christmas, Boxing Day and New Year, and the stage templates — teaser, live, last chance, extension, thank-you — fit Black Friday, Small Business Saturday and Cyber Monday as well: just name your sale in the [Sale Name] bracket. For Black Friday specifically, our separate Black Friday announcement examples add day-by-day wording for that weekend.
How many announcements does one sale need?
Four to five touchpoints across the whole run is a complete set for most small businesses: a teaser, the live announcement, one mid-sale spotlight or gift guide, a last chance, and a thank-you. More than that only works if each post carries new information — a new product, a real stock update, an extension — rather than the same offer in fresh words.
When should I post the teaser announcement?
Three to seven days before the sale starts is the useful window: close enough that people remember, early enough that they can plan and join the list for early access. Bigger sales with early access deserve the full week; a two-day flash sale needs only a day of teasing. The countdown story set belongs in the final three days.
Can I use the same template for social media and email?
Use the same structure, not the same length. The social post is the short version: offer, dates, one perk, link. The email adds the parts a post cannot carry — bestsellers to start from, the shipping cutoff, the honest deadline. The SMS is the shortest of all: offer plus link, nothing else. Writing all three from one template keeps the message identical while the detail grows.
What if my business does not do discounts — services, bookings, events?
Swap the offer bracket for your perk instead: a free consultation week, a bonus treatment with December bookings, priority holiday slots, a gift card bonus. The templates are shaped by stage (tease, launch, remind, thank), not by percentage — a salon, a clinic or a coach can run every one of them without cutting a single price.
Should the discount code go inside the announcement itself?
If a code is needed to get the offer, yes — print it in the post and the email, in plain sight. Making people hunt for a code costs more sales than any sharing of the code ever will. If the discount applies automatically, say “no code needed” loudly instead; it is a selling point, not a detail.
How do I announce a sale extension without looking desperate?
Frame it as an answer, not a plea: customers asked, carts were left, so the sale stays one more day — and give the new deadline in the same breath. Announce it once, on the day the extension starts, with the same offer (not a bigger one, which punishes everyone who bought on time). Then end when you said you would; the credibility of the last-chance posts of next year is built here.
Go deeper on the biggest weekend: our Black Friday sale announcement examples and templates cover that sale moment by moment, and the Small Business Saturday captions pair with Template 17 for Nov 28.
Thanks for reading! 40+ Holiday Sale Announcement Templates for Social Media & Email you can check out on google.